Where beautiful design & meaningful strategy connect
Effie Ana Design is a brand studio specialising in purposeful branding, illustration and packaging design that tells a story - your story.
A creative approach defines the work of Effie with a unique talent in bespoke hand-drawn illustrations and patterns to infuse heart and soul into a brand.
Working with lifestyle brands across…
food + beverage / wellness + health / skincare + beauty / homewares + interiors
Meet Effie,
Founder + Brand Designer
Welcome, I’m so glad you’re here. Designing with creativity and passion is what defines my work, as I intentionally craft brands that resonate and connect with the right audience. After 20 years’ experience working in branding and packaging design, I now love working with like-minded small and medium business owners to help them reach their full potential with meaningful and strategic design.
Featured work
Browse a selection of considered projects that showcase brand identity development and packaging design.
Are you ready to elevate your brand?
Let’s get started…
Studio Values
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Communicating authentically and transparently from the get-go, guiding my clients step by step through the process and ensuring they feel confident and clear in the choices behind what I create for their project.
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I create from the heart and am passionate in helping clients be the best version of themselves - both visually and strategically to enable memorability, connection and growth.
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I take pride in all my work with a unique approach for each client, utilising my creativity and illustration skills to differentiate their brand above the rest - so they feel proud and confident to show it off to the world, while ensuring it aligns authentically with who they are.
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Incorporating handcrafted illustrations and patterns to meaningfully showcase a brand’s personality and story to connect with their ideal audience on an emotional level.
KIND WORDS
“I honestly cannot thank Effie from Effie Ana Design for all your branding design purposes. I am overjoyed by the quality, professionalism and systematic approach to design. Everything was completed on time and the whole process was effortless. Effie has a keen eye for design, colours and a real flair for illustration. Her designs are unique and of a high standard……..”
MÀGISSA