"Let the beauty of what you love be what you do” - Rumi
Meet Effie,
Founder + Brand Designer
Creating has been a part of my life since I was little, and I feel honoured to be able to do what I love every day. After completing a fine arts course, and then studying graphic design, I spent the past 20 years working in an array of fast-paced branding and design businesses.
I decided to take the leap by founding my own studio to create a more balanced lifestyle and collaborate with those I was most passionate about supporting - small and medium sized business owners. I love incorporating my illustration skills in crafting brand identities and packaging designs, as it elevates and defines a brand above the competition. It also enables them to tell their unique story - one that only they can tell and I’m here to visually translate it.
Branding is so much more than what people see. It’s how you make them feel too.
It is my purpose to help business owners connect with their dream customers through the power of intentional branding that goes beyond surface level - it moves them to take action and build long-lasting loyalty.
I understand that starting a new business or rebranding while running a business can be overwhelming and stressful. That’s why my aim is to streamline the process to make it inspiring and enjoyable for you, as we collaborate on building a brand from the inside out.
I can’t wait to get started!
Are you ready to elevate your brand?
Let’s get started…
On a personal note…
When I’m not busy designing in my studio, you’ll usually find me in the water, whether at the beach or in aqua aerobic classes. Outside of the water, I love reading books and spending time with family and friends, being in nature and travelling - when I can - to inspire and refresh me.