PROJECT

Relajarse Kombucha - Brand Identity + Packaging Design

The resort boutique concept brand - produced a non-alcoholic kombucha beverage that captures the essence of a holiday and summer feeling. Crafted in Spain, the beverage offers a range of three flavours and is the perfect blend to keep you feeling refreshed - whether you’re lounging by the pool or simply soaking up the sun at the beach.

A refreshing spin on the classic beverage, the visual identity was created to showcase this kombucha brand as a go-to premium, non-alcoholic drink of choice when relaxing and socialising with friends. The uplifting colour palette represents summer vibes, and is paired with a modern, stylish font. A custom illustration is defined by clean simplicity, featuring the rays of the sun and water to recreate a holiday feeling - while the arches symbolise transporting you to a relaxing paradise.

The outcome of the product packaging is a chic and bold design, with the can featuring the brand illustration.
Let the good times begin!