PROJECT

Ethos Pottery - Brand Identity + Packaging Design

Ethos Pottery brand concept offers handcrafted, elegant small batch ceramic pieces.

The ‘perfectly imperfect’ special appeal of handmade ceramics was achieved in the visual brand identity. An elegant monogram was formed using the brand letters and inspired by a pottery stamp, lending itself to the same style. A customised refined and elegant font with curves and angles represents the handcrafted, unique nature of ceramics. Slight imperfections were also intentionally created in the illustrations to represent the handmade, small batch process of making these ceramics - all pieces equally beautiful in their own right.

The product box features a debossing process, used on the brand’s icon and logos. The outcome of this project is a high end and elevated aesthetic to attract a premium customer that appreciates one-of-a-kind homewares.