PROJECT

We Care - Brand Identity + Packaging Design

We Care are an eco-amenities brand who are committed to protecting the environment, promoting sustainable business practices and encouraging the use of eco-friendly products.

The objective was to create an elevated brand identity design for their rebrand to position them as a premium, sustainable product that attracts a high-end hotel clientele. A modern, elegant custom wordmark logo was designed with slight movement in addition to a symbolic reference of leaves incorporated into the lettering.

To differentiate the brand from common eco-recycling logos, a strong brand mark that embodies the sun (strength, happiness) with design elements representing nature, eco and sustainability were created. A natural and grounding colour palette defines the brand, also reflected in the minimal packaging design with white ink printed on kraft stock. The outcome is a simple, yet sophisticated brand that elevates the innovative eco-amenity products to appeal to a premium target market.