An important process when setting up your business and forms your foundation of everything you do in your business is identifying who you ideal dream (target) customer is.
Without knowing who they are, you won’t be able to connect with them. Beyond the demographics of your customer - it is important to dig deep, look to uncover their passions, goals, values, pains and fears.
Once you are clear who they are it will make it so much easier for you and will help you Identify who you want to serve/work with and who you don’t.
I have created a Worksheet you can download and fill out after you have read the blog to keep on hand when you need to refer back to.
So let’s get started.
What is an ideal customer?
This is also known as your avator, target audience, dream client - it is who do you want to attract to your brand? This applies to whatever the business you are in - so they can work with with, hire you or buy from you.
Reality is you don’t want to work for everyone/anyone and not talking specifically to your ideal customer will waste you a lot of time and not to mention your energy.
So you need to know them, find them, connect with them in order to market to them.
Why is it important you know your ideal targeted customer ?
By knowing who your ideal dream customer is makes it easier to communicate to them, attract them and create marketing material directly targeted to them.
When you don’t know who they are:
You will not only attract the wrong type of customer which will waste a lot of your time and energy
Your messaging won’t target their pain points to relate to them and connect to them
You won’t be able to develop a strong meaningful brand - your brand will be generic and won’t stand out from your competitor
It is important before visuals come to life, you know who your ideal customer is so you create branding and messaging targeted to them.
Create your customers profile
This brings your customer to life. Who are they?
Age, gender, occupation, location, income, education
What do they like?
This will help you determine which brands, people they follow.
What books do they like?
What kind of lifestyle do they have?
What brands to they like?
Identify what your customers pain points, problems they are facing?
How does the problem they are having make them feel?
When you can speak directly to your customer with pain points, struggles they are facing, you can connect/engage how can your business solve the problems challenges they are facing.
What are their goals?
This is what does your customer really want, what do they want to accomplish?
What are their values?
What does your customer care about, what do they stand for?
What are their beliefs?
What are their aspirations?
How can your business help them?
How does your service/products help solve your dream customers problems to align with their values and achieve their goals?
This information is important as it forms your foundation of everything you do in your business.
How you do you get this information to find your ideal customer?
There is many ways to get information to help you identify your ideal customer.
By listening to them, observing and talking to them you will gain a lot of clarity for you.
Some places are: Facebook groups, set-up interviews, surveys/polls or social media can help you gain information about them.
You can have a number of different ideal customers for your business and this is normal - start with your main target audience.
Hope you found this Blog helpful.
Effie x