Each logo for your business serves a different purpose!

Having more than one will not only benefit your business, the brand experience, as well as build greater recognition for your brand.

If you have only created or a designer provided you with one full primary logo you will be limited with where you can use that logo.

For example adding your primary logo on to your social media profile picture scaled down not only will it not look good, it won’t be visible, detail will get lost and your logo will be unrecognisable.

Both my Branding Packages I offer, I equip you with more than one logo giving you greater flexibility, with the ability to use across print and web applications.

To view the logo variations I provide, you can view more below.

1. STACKED / PRIMARY LOGO
This is a full logo version and is considered the main logo. It includes the full business name.

Example of use: Business cards, thank you cards, marketing/promotional material, website (if space permits), brand collateral.

2. HORIZONTAL LOGO
This is the alternate logo and to be used where your main logo doesn’t fit and still be legible.

Example of use: Website, brand collateral.

3. ICON OR BRANDMARK LOGO
Designed to not have much detail so they can be used on their own, in small spaces, be visible and identified as part of your brand.

Example of use: Stickers, product packaging, tissue paper design, social media profile pictures, social media templates.

4. WORDMARK LOGO
This is text based without your icon.

Example of use: Thank you card/promotional material, website (if space is limited with your primary/horizontal logo).

Hope this has helped you understand the flexibility having logo variations for your business.

If you are looking at rebranding or branding your business, I would love to hear from you, you can schedule a FREE 30 minute consult with me.

If you are not yet at the stage of professional branding, to help you start thinking and setting up your foundations, you can download my FREE Branding Worksheet here.

Effie x