Working with lifestyle brands across…

food + beverage / wellness + health / skincare + beauty /
homewares + interiors

The brands I create are so much deeper than just beautiful aesthetics; every design is built with intentional strategy to resonate with your ideal client, cultivate long-lasting loyalty and scale your business with increased sales and conversions.

With a memorable and unique visual identity, you’ll be able to move forward with confidence, as your brand eloquently tells your story and showcases what makes you truly unique.

 
 
 

OPTION 1: VISUAL BRAND IDENTITY DESIGN

The Essential Brand Package

This package is perfect for a new business or existing business that desires a thoughtful and cohesive brand to reflect their expertise and uniqueness with skilful ease. Your business will be recognised and remembered for all the right reasons, attracting your dream customers and standing out in a crowded marketplace.

    • Creative direction / Brand mood board

    • Logos: Primary, secondary/alternate, wordmark, sub-mark, icon

    • 1 concept - 3 rounds of amendments

    • Final files formats for web/print use

    • Brand colour palette, fonts & hierarchy

    • 4 x Canva Instagram templates

    • Thank you card or business card (printing not included)

    • Brand guidelines document (approx. 25 pages)

  • $3,395 AUD

 
 

OPTION 2: VISUAL BRAND IDENTITY DESIGN

The Ultimate Brand Package

For those who dare to be different. This package is for the committed, passionate new or existing business owner, offering a holistic visual identity with bespoke illustrations and brand pattern or textures to showcase personality with creative flair. With this transformation, your customer experience will be elevated with consistent and professional branding across all touch points in your business.

    • Everything from the Essential Package (option 1)

    • Custom brand pattern (1) OR brand textures (Set of 4)

    • Custom minimal illustrations (Set of 4) OR Main Illustration (1)(more detailed)

  • $4,495 AUD

 
 

Are you ready to elevate your brand?

 
 

Week by Week Design Process

 

  • After our initial discovery call and reading through your completed questionnaire, I’ll commence researching and brainstorming ideas and then create a detailed mood board to present to you. Together we’ll go through your feedback on the mood board and define the desired direction before the concept is started.

  • This is where the design magic begins! I’ll start creating your visual brand identity design concept. I work on many rough hand-drawn sketches, before I move onto the computer to refine and present it all together to you. We go through up to three rounds of refinements based on your feedback to ensure the design is perfectly aligned with your vision.

  • Once we finalise the concept, I proceed with working on the remaining collateral for your brand. A final invoice will be sent to you at this stage and an approval form.

  • In this final stage (once your visual brand identity design is approved), I will create your brand guidelines document and prepare all your digital files. You will be emailed the final files with the link to download your files, ready to show off to the world - it’s time to celebrate!

 
 
 

Packaging Design

 

For product-based clients who have completed their brand visual identity with me, often the next (and equally important) phase is packaging design. For a truly beautiful and memorable customer experience, it’s important to consider how your product is perceived both at point of sale and once purchased when a customer unboxes it. With skill and years of experience behind me, I create designs that stand out from the crowd as the most attractive option - communicating your unique point of difference in a way that is visually appealing.

Professional packaging design also ensures brand cohesiveness, which builds invaluable trust and leads to repeat sales.

INVESTMENT: Custom quote depending on requirements.