PROJECT

Ilios Resort Wear - Brand Identity + Packaging Design

Ilios is a Greek resort wear, luxe fashion label concept. The word ‘ilios’ in Greek means the sun, the brand is inspired by the sun, islands, heritage and unique Greek culture.

Drawing inspiration from the origin of the brand, the name (sun) and embroidery shapes from the clothing, this visual identity was crafted to embody a resort lifestyle where time stands still and the sun is up till late. The illustration pattern is built from the brand’s icon logo to form symbolism of the sun, while a timeless luxury font gives the brand a premium feel. A beautiful blue colour palette signifies the Greek Islands with a hint of gold to reflect the shining sun.