PROJECT

Eden Berry - Brand Identity Design

Eden Berry is an all-inclusive luxury postpartum concierge service that offers mothers everything they need during that first year to not only survive postpartum but to genuinely thrive.

The aim was to create a brand identity that resonated with new mothers, who value nurturing personalised care and a luxurious experience to support their journey in motherhood. Illustrations and pattern were created with soft organic line work, which was inspired by the brand’s name ‘eden’ - meaning a place of pleasure and delight. It features a mother with her newborn surrounded within a peaceful garden of butterflies and roses, which reflect calm, nurture, positivity, connection and wellness.

The customised, elegant and approachable font, refined by softening the lines and adding curves representing hands, is supported with the elegant brand mark logo that symbolises the care, comfort and bespoke experience the brand offers their clients. Appealing to a female target audience, the colour palette is defined by strong, empowering feminine hues with a rich green main colour, balanced by pink tones.

‘Thanks so much for all you do. I really love it. I think you did it again, in terms of capturing the feeling of a brand! What you accomplished for me seems to trigger emotion & visually captures the heart of what I want to bring to my clients.’

Eden Berry