Early Life Support Psychology - Brand Identity Design

Early Life Support psychology will be offering meaningful support for mothers, parents, babies and young children for the first 1000 days and beyond.

The aim was to reflect the business’s non-clinical and authentic approach to psychology in the visual brand design. The stylised brand icon logo is formed with the brand letters ‘e’, ‘i’ and ‘s’, which are intertwined to represent the connection between the psychologist and her clients. Created with curved, approachable shapes to symbolise how the psychologist views her clients’ problems holistically by going to the core to support, help and empower them. The icon is paired with a trustworthy and reliable font style to reflect the expert nature of the service. A green colour palette was chosen for the main brand colour to represent wisdom and professionalism, balanced with neutral, warm tones.

The outcome of this visual brand identity is professional, authentic, helpful, inspiring and strong, just like the client I had the pleasure of working with.

“When I opened my email, I had tears in my eyes & goosebumps. I am so touched, I love it!

When I looked at your presentation - you are right, you do live up to your standards, I am proud of my brand. It is absolutely lovely, I am happy I found you. You are exactly who I was looking for - someone who can translate my thoughts, my meaning & my vision.

I am excited & so in love with my brand. How did you do that? It’s magical. All credits to you. I can’t stop looking at it. At first since I had this ‘vision’ how my work can be represented…it has been difficult to imagine. Now, I feel it is alive already it moves me because it feels so real now. Thank you Effie”

Sandra - Early Life Support

*Mock-ups: Moyo Studio | Stock images: Pexels & Unsplash