PROJECT

Flowell - Brand Identity + Packaging Design

A body care brand concept offering bath salts along with body washes that are infused with natural essential oils to help with sleep, rest and to recharge.

A calming, feminine aesthetic defines the brand identity of Flowell to appeal to its female target market and embody the natural ingredients of the products. A soft and relaxing colour palette was selected, inspired by the product hues and paired with a handcrafted illustration of a woman relaxing in her bathtub, surrounded by bubbles and a plant. The curves and rounded customised font together with the icon reflect hydration and nourishing calmness.

The objective of the packaging design was to differentiate the products on store shelves from a sea of competitors by capturing the feeling of escape, recharge and relaxation.

The custom brand illustration is the hero of the product packaging design and represents perfectly what the brand is all about - taking time out to care for yourself.