An important process which is often overlooked with a start up or existing business, is knowing your foundations. This is your values, who you are, brand personality, your why, your dream customer etc.

Before you rush and hire a designer to get your designs done. Take your time, think about your business foundations. This is essential for a successful, meaningful brand before your visuals to come to life!

My FREE Brand Worksheet is designed to get you thinking, help you take the first steps to creating an effective brand strategy and shape the essence of your brand.

Strong brand will tell your unique story, be consistent across all touch points, help you attract your dream customer while staying true to who you are.

WHO ARE YOU
What problem do you solve for your customer?
Why should your target audience care?

YOUR WHY
What is your purpose, why you do what you do?
Why did you start your business?
The ability to tell your WHY with your customer is important to establish an emotional connection. People don’t buy your services/products but your WHY.

YOUR CORE VALUES
What are your values, what do you believe in?
This will help you connect with your customer on a personal level when you communicate to your dream customer.

YOUR MISSION
Is the action you are committed to, achieve your customers vision.

YOUR BRAND PERSONALITY
Imagine your brand was a person, how would you describe them?
Would they be relaxed or more sophisticated?
This is key to creating a brand that is meaningful with heart and soul.

YOUR TONE OF VOICE
This is how your Brand communicates. Customers want to have a relationship with a real person.
Is it caring, fun, motivating or inspiring?

YOUR DREAM OR IDEAL CUSTOMER
Branding is all about making a connection so knowing your customer is important! Identify who you want to attract, who is your ideal customer ?

Dig deep and get to know your customers interests, passions, etc. Who you want to work with and who you don’t?

WHO ARE YOUR COMPETITORS
What are all the things that make you different from your competitors?

To help you start thinking and setting your foundations for your meaningful Brand!
DOWNLOAD your FREE Brand Worksheet Below.

Effie x