A big part of Branding is choosing the right colours for your brand. If you are the stage of your business that you know who your target customer is, your business but not ready to hire a professional brand designer - this Blog is to help you choose your colours.
Why you need Brand Colours?
Being consistent with your brand is important - you will build trust, creditability with your potential customer when they see consistency whenever they come across your business.
You can read more about Brand consistency more here
When I work with Branding clients I provide a in-depth Branding Questionnaire to get to know your business as this is a crucial strategy process before visuals/colours are established.
You can view my Branding Process here
Some questions before you get started
What do you want your ideal customer to feel?
When your potential customer comes across your brand what kind of emotion do you want them to feel.
What are the words that describe your Brand?
Pick 3 - 5 words that best describe your Brand personality. Once you have chosen your words, then write why you chose them.
Gather your Inspiration
Now you can start gathering your inspiration create a secret board on Pinterest and start gathering your inspiration - you will see common themes/styles popping up. Inspiration can come from anywhere and everywhere, you can gather images from websites, instagram you have come across, travel or outdoors.
Select inspiration with intention, based on your words you have chosen that reflect your business.
I suggest you pin approximately 20 -30 images ranging from fonts, colours, patterns, photography styles, quotes, different elements and textures.
Once you have finished pinning, have a look and see if there is fonts, styles and colours jumping out at you.
Create your Moodboard
Once you have gathered your inspiration and with your brand words in mind create your Moodboard for your brand. You can create a moodboard in Canva or powerpoint to put it together.
Keep it simple choose 6-8 images to create your Moodboard and the aim is to capture the overall feeling/style of your brand.
Choosing colours that are right for your Brand
Different colours have different meanings behind them. Now look at the colours you chose to represent your brand. Are they aligned how you want your potential ideal customer to feel when interact/see your brand?
Example: If colours chosen where bright colours such as yellow, orange for your brand, but your words where elegant, luxury - these colours wouldn’t make sense for your brand.
Create your Brand Colour Palette
Once you have researched the colours and they compliment one another, are aligned with your business and your target audience/customer, choose between 2 -3 main colours to represent your brand.
How to get your Colours from Images?
To get the colours from Images you have selected this can be done in Canva. Click here to the Canva colour palette generator
*Please note: this generator will provide #HEX Colours - which are only suitable for Web use not for print.
Hope this Blog has helped you.
Effie x
